With the support of Dubai Culture & Art Authority, we foresee this project as a milestone initiative in the UAE with the purpose to contribute to and enhance the country’s art position. The aim of this campaign is to provide a platform through the form of art and turn the spot light to explore what we are doing for our planet and encourage commitment to fight global warming and its impacts.
The connection between art and nature is since centuries before, where artists dedicate their art to highlight environmental issues. Across many media and time periods, artists of all cultures has been working building the bridge between art and sustainability. The theme of this year campaign is kept simple, yet too deep rooted "IT ALL STARTS WITH ME". It is metaphor of our current critical global ecological situation, and the role that each one of us can play individually towards a ‘collective global impact’. Keywords:
bank, NBF
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