What is CPC?
CPC or Cost Per Click is the true amount you’re paying per click in your PPC Campaigns in Google Advertising. Typical Cost Per Click informs you just how much cost is Google Ads charging per click average.
How is Cost Per Click Calculated?
The formula for cost per click is (as per Google Ads):
CPC = Total Cost of your Clicks ÷ Number of clicks.
Example:
If your campaign gets 100 clicks & the total cost is rs 2000, Google would charge rs20 per click cost (CPC= 2000%100).
Difference between PPC and CPC
PPC and CPC would be the most frequent phrases in paid advertising. PPC is the kind of campaign you’re running and CPC is the true amount you’re paying/paid in PPC Campaign.
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