A digital strategy is a strategy focused on utilizing digital technologies to better serve one typical group of people (customers, employees, partners, suppliers, etc.) or to serve the needs of one typical business group (HR, finance, marketing, operations, etc.). The scope of a digital strategy can be quite narrow, such as using digital channels to market to consumers in a B2C company; or broader, such as re-imagining how marketing could be made more methodical through the use of digital tools like CRM, marketing automation, social media monitoring, etc. and hopefully become more effective at the same time.
Meanwhile, digital transformation is an intensive process that begins by effectively building an entirely new organization from scratch, utilizing: • All the updated and latest digital technologies (artificial intelligence, predictive analytics, BPM, crowd computing, etc.) • The latest tools (robotics, sensors, etc.) • The latest best practices and emerging next practices in process (continuous improvement, business architecture, lean startup, business process management, or BPM, crowd computing, and continuous innovation using a tool like The Eight I’s of Infinite Innovation) Price: 1.00 MYR
Keywords:
Digital Strategy Consulting Malaysia, Digital Strategy Techniques Malaysia, Digital Consultancy in Malaysia, IT Consulting company in Malaysia
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