This kind of springboards off of the previous point; If your prospects feel they’ll benefit from your message, they’re more likely to open it. For example: “One simple tip to increase workforce productivity." Now, who doesn't want to know what that tip is and how they can apply it to their own business? You want the first thing that your prospect thinks to be that you can help him make his life a little easier. Another example would be, if working with a business that deals with sales prospecting services, you could say "Optimize your sales prospecting service in 3 easy steps." Keep your value proposition relevant to your desired target. Keywords:
Sales Prospecting Services, Sales pipeline management
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