In recent years, imported wine has been eyeing the unstoppable coming spike in China; however, some inexorable troubles are following on its heels, such as the market chaos, prevailing fake wine and the consequent unfair competition etc, under which circumstance, direct sale of wine may will become the brand new marketing method. Marketing director from Haiwei Liquor Trading Market said, “direct-sale via bonded area will become the brand new marketing method in the wine field”
From investigation, we come to know that many originally bottled wines are getting through levels of transfers between province-level agent, city-level agent, district-level agent and so on, in which case, the terminal price will go high with quality uncontrollable. Under the aforesaid circumstance, the innovative business model of Haiwei Liquor trading market emerged
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